Measuring impact has become an important fact of life for many charities, but all too easily it can become a tangled and complex web of jargon and incomprehensible metrics. At The Researchery we believe that a practical and straightforward approach to impact assessment is the most efficient and effective solution for both charities, project teams and funders. We also believe that YOU are the best judge of what impact you are making!
An Impact Assessment of the Give More campaign
Cat: 'On Valentine’s Day 2011 I was rubbing shoulders for the first time with the Philantrepreneur Trevor Pears, alongside Esther Rantzen, Martyn Lewis and others, in a posh building somewhere in North London. After the speeches we all trooped out onto the rooftop terrace to look at the BT Tower whose Infoband that morning was displaying the “Give More” Campaign message. Perhaps it was the fact that all attendees received a “Keep Calm and Carry on Giving” Valentine’s card from the campaign that inveigled me, or the fact that I had been involved in the government’s “Giving Campaign” a decade earlier, but I wanted to keep an eye on this new movement and see what and how they did.'
Cat: '18 months later I was asked by the Give More team to carry out an independent review and evaluation of the campaign, warts and all. It was a brave move, particularly since the campaign had attracted its share of criticism (e.g. here and here). Trevor Pears (who bankrolled the campaign) and the team felt that they had learned huge lessons which ought to be shared with others and were willing to let me have free rein in ransacking their data, talking to their supporters and detractors, and being honest with them about their own successes and failings.'
Speaking about Impact...
Cat has spoken at several high-level events about impact measurement and the impact of impact measurement. We believe in a no-nonsense approach to what Debra Allcock Tyler (CEO of Directory of Social Change) calls: "EBOs - Evidence of the Bleeding Obvious"!